Reston, Virginia—November 7, 2016—The National Insulation Association (NIA) debuted new website designs and enhanced content in a live demonstration during Fall Summit 2016, the association’s members-only meeting that was held in Arlington, Virginia. The updated website family includes www.Insulation.org, the association’s website, and www.InsulationOutlook.com, the website for NIA’s magazine, which is devoted exclusively to industrial and commercial insulation applications, products, and materials.
The basis for all of this is a user-friendly, mobile-optimized design with improved navigation and search functionality to deliver information and resources to NIA’s audiences, including NIA members, insulation system designers and operators, and those who are looking for information about the numerous benefits of insulation for mechanical systems.
“We are so excited to launch these websites that enhance our industry and connect NIA’s resources with our members and end users,” said NIA Executive Vice President/CEO Michele M. Jones. “I encourage all our audiences to visit the sites and see how NIA’s tools and information can help improve project and business operations,” she added.
The vendor for the redesign project was Matrix Group International, a digital agency in the Washington, DC, area. Matrix Group International CEO Joanna Pineda celebrated the launch of NIA’s redesigned family of websites during her Fall Summit breakfast keynote presentation, “Build Your Company Brand through Your Website and Social Media.”
NIA’s modern design allows NIA to launch, manage, and update multiple websites from one central administration hub using a visual structure that conveys openness and professionalism. The design enhances the resources and information the association offers to its audiences.
NIA is a not-for-profit trade association representing both merit (open shop) and union contractors, distributors, laminators, fabricators, and manufacturers that provide thermal insulation, insulation accessories, and components to the commercial, mechanical, and industrial markets throughout the nation. Since 1953, the northern Virginia-based association has been the voice of the insulation industry and is dedicated to keeping the commercial and industrial insulation industry up to date on the latest industry trends and technologies. For more information, visit www.Insulation.org.