{"id":13181,"date":"2022-07-01T14:57:54","date_gmt":"2022-07-01T14:57:54","guid":{"rendered":"https:\/\/insulation.org\/io\/?post_type=articles&p=13181"},"modified":"2022-08-03T13:15:08","modified_gmt":"2022-08-03T13:15:08","slug":"dont-touch-that-light-bulb-see-how-insulation-can-be-a-more-efficient-way-to-hit-sustainability-targets","status":"publish","type":"articles","link":"https:\/\/insulation.org\/io\/articles\/dont-touch-that-light-bulb-see-how-insulation-can-be-a-more-efficient-way-to-hit-sustainability-targets\/","title":{"rendered":"Don’t Touch that Light Bulb! See How Insulation Can Be a More Efficient Way to Hit Sustainability Targets"},"content":{"rendered":"

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While countries, states, and companies are switching into high gear these days chasing carbon-emission reduction goals, insulation companies have been quietly achieving measurable sustainability objectives for their customers for decades. Hearing people who have been in the industry for years talk about how the market and messaging have evolved to address emission-reduction requirements, one gets a sense that mechanical insulation has held a critical key to green building and sustainability all along and has been waiting for the rest of the world to catch up. As a well-established, time-tested technology, unlike some other sustainability strategies, mechanical insulation requires no ramp-up time to build the expertise to develop applications, and the infrastructure is already in place. Its return on investment (ROI) and payback are realized in terms of a few years (or even months, depending on the project), making its use an easy financial call; and along with saving energy and money, it offers additional benefits ranging from enhancing worker safety to extending the service life of the systems and equipment it protects. These benefits have always made mechanical insulation products and applications a key element in protecting one\u2019s assets. Now, though, with the clock ticking toward 2050\u2014the date set in the United Nation\u2019s Global Roadmap for the world to achieve net-zero emissions\u2014the mechanical insulation industry is poised as never before to step forward as a leader, providing solutions to meet sustainability goals.<\/p>\n

The Market: A World of Possibilities for Carbon-Emissions Reduction<\/h2>\n

Overall awareness of how much buildings and facilities contribute to greenhouse gas (GHG) emissions is growing. The Global Alliance for Building and Construction 2021 report states \u201cOverall, buildings accounted for 36 per cent of global energy demand and 37 percent of energy-related CO2 <\/sub>emissions in 2020,\u201d1 <\/sup>which may be why improving energy efficiency and creating and implementing building energy codes are the second-leading strategy cited by 192 of the nearly 200 nations who have signed onto the Paris Agreement and submitted Nationally Determined Contributions (NDCs) detailing their plans to lower emissions and address climate impacts. (Renewable energy generation was the NDC top-cited strategy.) Fortune Business Insights predicted in 2021 that as the global market for green technology and sustainability products and applications grows from its value of $13.76 billion that year to a predicted $51.09 billion by 2029\u2014a compound annual growth rate (CAGR) above 20%\u2014the green building industry segment would lead that growth, with North America dominating market share.2 <\/sup>The market for green building materials is also exploding: An Allied Market Research report valued it at $237.3 billion, projected to exceed $511 billion by 2030\u2014putting that CAGR above 8% per year for 10 years.3<\/sup><\/p>\n

In the United States, the U.S. Environmental Protection Agency reported in its \u201cInventory of U.S. Greenhouse Gas Emissions and Sinks: 1990\u20132020\u201d that power generation, the commercial sector, and industry were responsible for 25%, 7%, and 24% of total GHG emissions, respectively.4 <\/sup>Combine those statistics with increasing commitments to sustainability on the political front\u2014from state legislation like New York\u2019s Local Law 97 (see David J. Cox\u2019s article \u201cAn Earthquake\u2014Let\u2019s Hear it for Mechanical Insulation,\u201d on page 18) to the Biden administration\u2019s June authorization of the Department of Energy\u2019s (DOE\u2019s) use of the Defense Production Act to accelerate U.S. production of five key energy technologies, one of which is insulation\u2014and the opportunities for the mechanical insulation industry to have a positive impact on both the health of the planet and nation\u2019s economy, as well as the economic well-being of those in the industry, are enormous.<\/p>\n

In addition, doing good is increasingly good for business. As I reported in this magazine in March of this year, \u201c\u2026 shareholders are pushing the companies they invest in to reduce their carbon footprint, and Environmental, Social, and Governance (ESG) ratings can affect everything from a business\u2019 public image to its credit. According to the World Economic Forum, \u2018Analysis by UN PRI of the world\u2019s 1,000 most valuable companies found that climate-related policy could wipe 43% off the value of the highest-polluting companies and add 33% value to the best performers.\u20195 <\/sup>Let that estimate sink in and consider the ripple effects, from the financial cost to shareholders and investors through the impacts on suppliers, partners, insurers, end users, and the global economy.\u201d6 <\/sup>Clearly, the incentives for addressing emissions and other aspects of sustainability are high, and they encompass virtually all elements of doing business today.<\/p>\n

Messaging for Today\u2019s Environment<\/h2>\n

The arguments for addressing emissions are clear. Communicating how mechanical insulation fits into the solution is now largely a matter of messaging.<\/p>\n

For decades, the value of insulation was discussed primarily in terms of the money saved from reduced energy use and performance improvements, as insulated processes run more efficiently. People focused on the return on investment (ROI) facility owners could realize, along with additional advantages such as improved worker safety. While these factors are still important, the mechanical insulation industry now finds another of its benefits being prioritized by governments and businesses that see the value of its products and applications in terms of sustainability. NIA has been at the forefront of that messaging, working with allied organizations to promote the commercial and industrial insulation industry to energy managers, plant operators, building owners, specifiers, end users, architects, facility managers, government agencies\u2014in short, everyone in the energy solution decision chain.<\/p>\n

The power of messaging is not lost on Frank Kovacs, President\/CEO of NIA member Shannon Global Energy Solutions (whose tagline is \u201cEngineering Reusable Solutions for a Sustainable Planet\u201d). One of the first things you may notice about the company is that, despite the fact that it is in the business of engineering and manufacturing products like blanket insulation, insulation jackets, and covers for customers located worldwide, its name does not include the word \u201cinsulation.\u201d \u201cThere is an energy element to just about everything we produce,\u201d Kovacs says, adding that \u201cenergy solutions is the element that is often missing in the mechanical insulation industry.\u201d<\/p>\n

Kovacs notes that energy conservation has been part of the insulation industry \u201csince the beginning of time.\u201d In the 1980s, he remembers seeing the slogan \u201cEnergy conservation through insulation\u201d at trade shows. Even back then, companies performed energy surveys and calculated money saved, ROI, net present value, energy saved, and lifecycle costs. Today, however, there is growing awareness that that message is tied to a much bigger picture, as savings at the facility level feed into the larger need to curb emission of CO2 <\/sub>and other GHGs on a global scale. NIA Immediate Past President David J. Cox has compared mechanical insulation to an unassuming colleague who quietly delivers day in and day out, with no fanfare, while a Shannon blog posted in January of this year refers to it as \u201can under-the-radar approach to sustainability.\u201d7 <\/sup>These characterizations may be true today, but one can see the tide turning\u2014along with the updated messaging.<\/p>\n

If you visit NIA member websites, for example, you will see the green value of mechanical insulation taking center stage. From home pages that provide statistics on how much the company\u2019s products and applications have saved customers, in terms of emissions and energy\u2014tons of CO2<\/sub>, therms, BTU\u2014alongside financial savings, to press releases and blog entries on the topic, to full sustainability reports, commercial and industrial insulation companies are making it easier for facility and building owners, designers, engineers, and others to see why their products and applications should be an easy first-choice element in a sustainability program.<\/p>\n

Translating Abstract Concepts into Understandable Benefits<\/h2>\n

Commercial building and industrial facility owners facing new codes, legislation, and reporting requirements concerning emissions may not immediately think of insulation as the first place to turn in sustainability planning, as other technologies seem to dominate the press (LED light bulbs, anyone?). To help them see why they should, more and more insulation companies are presenting the data on the value of their products and solutions in terms that resonate on a carbon-reduction level. For example, the \u201cSustainability\u201d page of Shannon\u2019s website states (emphasis added), \u201cEach year, a typical facility loses $30,000 in energy and emits 200 tons of CO2 because gate valves, heat exchanges, steam traps and more are poorly insulated or uninsulated. Two hundred tons of CO2 <\/sub>is the equivalent of emissions from 40 cars driven for a year.\u201d8<\/sup><\/p>\n

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For most people, \u201c200 tons of CO2<\/sub>\u201d is just a number. But when you translate it into a quantifiable equivalent amount of something they can relate to\u2014like emissions from x number of cars driven over the course of an entire year\u2014it becomes more compelling. Looking at it another way, saving 200 tons of CO2 <\/sub>is equivalent to the amount of carbon sequestered by switching nearly 7,600 incandescent lights to LEDs, or growing more than 3,300 tree seedlings for 10 years. When you consider the costs and effort associated with implementing those approaches, compared to the consistent, long-term performance of a well-designed, properly installed and maintained mechanical insulation system\u2014which also provides all the other benefits listed at the opening of this article\u2014the \u201cunassuming\u201d solution seems worthy of greater fanfare.<\/p>\n

These are not the random computations of an enthusiastic author. The DOE offers a free, easy-to-use tool on its website for performing such calculations . DOE\u2019s online Greenhouse Gas Equivalencies calculator (see https:\/\/www.epa.gov\/energy\/greenhouse-gas-equivalencies-calculator<\/a>) allows users to enter energy and emissions data, and the tool generates equivalent GHG emissions from options ranging from gas-powered cars driven for a year to barrels of oil consumed, pounds of coal burned\u2014 even propane cylinders used in barbecues! The calculator also shows the equivalence in GHG emissions avoided by actions like swapping out light bulbs, running wind turbines, and more. Finally, it shows how the savings equate to carbon sequestered through strategies like planting and growing trees. (A graphic depiction of the results from a scenario run by Dave Cox appears on page 19).<\/p>\n

Calculations for emissions from other industries are compelling as well. Shannon reports, \u201cA typical food-processing plant or paper mill releases about 1,700 tons of CO2 <\/sub>into the atmosphere each year due to uninsulated components.\u201d9 <\/sup>Running that scenario through the DOE GHG Equivalencies Calculator yields staggering results. To use the same benchmarks as in the earlier example, 1,700 tons of CO2 <\/sub>is equivalent to the GHG emissions from 366 gas-powered passenger vehicles driven over the course of a year or replacing 64,432 lights from incandescent to LED. The amount of carbon sequestered would be equivalent to more than 28,000 tree seedlings grown over 10 years.<\/p>\n

Translating the benefits of insulating systems into not just dollars but everyday sustainability measurements helps customers see how their design decisions affect not only their individual businesses, but also the greater goal of global emission reduction.<\/p>\n

Making the Possibilities Real at the Individual Facility Level<\/h2>\n

For existing facilities, perhaps the best way to identify areas for improvement and potential resulting energy, dollar, and emissions savings is to conduct an energy appraisal. Many NIA members perform energy appraisals to quantify the potential benefits of using their custom-designed insulation solutions. (https:\/\/tinyurl.com\/38ndpkwf<\/a>) An Insulation Energy Appraiser will review entire systems, from source to use, and document key performance indicators (KPIs) that affect energy use and savings. Candidate areas for improvement include components left bare because they are difficult to insulate by virtue of their shape or location (like flanges); places where insulation had been installed originally but was removed for system maintenance\/repair and then never replaced; older systems with insulation that worked well when first installed but is now damaged, in disrepair, or just not up to today\u2019s standards; or systems that were never insulated in the first place. Shannon\u2019s Kovacs notes of his company, \u201cWe insulate the uninsulated\u2014neglected surfaces, devices, and components.\u201d<\/p>\n

The first step in the process is an initial field survey, which involves gathering descriptions, measurements, and KPIs such as operating and ambient temperature, and environmental conditions like wind, for every system component. Thermal and\/or infrared imaging may be used to graphically capture areas of heat loss. Once all the field data is compiled, the company receives a report that documents actual measured and estimated projected data and savings.<\/p>\n

Shannon performs its own version of an appraisal, and Kovacs observes \u201cThe beauty of this is that the customer doesn\u2019t know what is possible. They don\u2019t see it from the outside. When you show a customer the real values of the savings potential, they are shocked. The reactions range from pleasant surprise to disbelief.\u201d NIA Certified Insulation Energy Appraisers report having similar experiences with their customers when they deliver their final appraisal report.<\/p>\n

Although the results concerning potential savings may shock or surprise customers, they can have confidence in the validity of the findings because the products and applications in the tool used to calculate results have been validated by accepted industry-standardization bodies. Knowing the methodology and data are based on industry standards such as ASTM material and test standards gives the report weight throughout the energy savings community, and the same is true for subsequently produced measurement and verification (M&V) reports, which document improvements achieved following use of the insulation system.<\/p>\n

M&V reports can be helpful if customers seek to benefit from utility rebate programs. Rebates are generally available throughout the United States, with eligibility tied to use of energy-saving products like insulation or LED lighting. They can take the form of direct cash back or rate reductions, depending on the utility. A report showing BTUs\/therms saved can help customers build on the ROI they already realize from insulation saving them money in energy bills and more efficient processes. Imagine how much $.25 to $3.00\/therm saved could add up for a manufacturing plant going from uninsulated pipes and components to one fully insulated? And the higher the process temperatures, the greater the savings.<\/p>\n

According to Kovacs, \u201cour industry is really selling performance, not insulation.\u201d He shared the story of customers whose systems\u2019 process efficiency were so greatly improved that they were able to shut down boilers that were simply unnecessary. Add to that substantial carbon-emissions reduction, and it takes performance to a whole new level.<\/p>\n

Mechanical Insulation May Be the Ultimate Green Technology<\/h2>\n

Mechanical insulation is an inherently green technology, among the few manufactured products that save more energy than it takes to produce. When properly specified, installed, and maintained, it can be expected to reliably perform for decades\u2014from 15 to 50 years, depending on type and application. A 2009 article in Insulation Outlook by Christopher P. Crall declared \u201cInsulation: Greener than Trees!\u201d10 <\/sup>Crall compared the reduction in CO2 <\/sub>emissions from insulating processes at a chemical facility (see original article at https:\/\/insulation.org\/io\/articles\/insulation-greener-than-trees<\/a> for specifics on system components, process temperature and other KPIs, etc.) to the number of trees one would need to plant to achieve the same results. If the world outside the mechanical insulation industry was not yet ready to appreciate the weight of his message in 2009, it certainly resonates today.<\/p>\n

Frank Kovacs notes that sustainability goes deeper than reducing emissions. Mechanical insulation has the ability to improve quality of life, health, and safety by protecting workers from dangerously hot or cold surfaces; help maintain consistent and comfortable temperatures throughout buildings; and shield building occupants, as well as people who live and work near noisy facilities, from high noise levels.<\/p>\n

Protecting the environment, preserving and enhancing human health and safety, saving money\u2014with results that are quantifiable\u2014mechanical insulation should be part of everyone\u2019s sustainability plan.<\/p>\n

References
\n1. United Nations Environment Programme (2021). \u201c2021 Global Status Report for Buildings and Construction: Towards a Zero-emission, Efficient and Resilient Buildings and Construction Sector.\u201d Nairobi. Accessed at
\nhttps:\/\/globalabc.org\/sites\/default\/files\/2021-10\/2021%20Buildings-GSR%20-%20Executive%20Summary%20ENG.pdf<\/a>.
\n2. Fortune Business Insights, \u201cGreen Technology and Sustainability Market Size, Share & COVID-19 Impact Analysis, By Component (Solutions, Services), By Industry (Air and Water Pollution Monitoring, Carbon Footprint Management, Crop Monitoring, Fire Detection, Forest Monitoring, Green Building, Soil Condition\/Moisture Monitoring, Sustainable Mining and Eploratio, Water Management, Weather Monitoring and Forecasting, and Others), ad Regional Forecast, 2022\u20132029,\u201d accessed at https:\/\/www.fortunebusinessinsights.com\/green-technology-and-sustainability-market-102221<\/a>.
\n3. Allied Market Research, \u201cGreen Building Materials Market by Product Type (Exterior Products, Interior Products, Building Systems, Solar Products, and Others) and Application (Residential Buildings and Non-Residential Buildings): Global Opportunity Analysis and Industry Forecast, 2021\u20132030,\u201d accessed at https:\/\/www.alliedmarketresearch.com\/green-buildings-materials-market<\/a>.
\n4. EPA (2022), \u201cInventory of U.S. Greenhouse Gas Emissions and Sinks: 1990-2020,\u201d U.S. Environmental Protection Agency, EPA 430-R-22-003; accessed at
\nhttps:\/\/www.epa.gov\/ghgemissions\/draft-inventory-us-greenhouse-gas-emissionsand-sinks-1990-2020<\/a>.
\n5. \u201cClimate Action Platform\u2014How the World Economic Forum Is Driving Climate Action,\u201d World Economic Forum, July 2021, page 2, accessed at https:\/\/www3.weforum.org\/docs\/<\/a>WEF_Climate_Action_Platform.pdf.
\n6. Ann Hennigan, \u201cState of the Industry: A Carbon Message Everyone Should Copy,\u201d Insulation Outlook, March 1, 2022, accessed at https:\/\/insulation.org\/io\/articles\/state-of-the-industry-a-carbon-message-everyone-should-copy\/<\/a>.
\n7. \u201cAn Under-the-Radar Approach to Sustainability,\u201d January 7, 2022, Shanon Global Energy Solutions\u2019 Shannon Blog, accessed at https:\/\/shannonglobalenergy.com\/an-under-the-radar-approach-to-sustainability\/<\/a>.
\n8. Shannon Global Energy Solutions, accessed at https:\/\/shannonglobalenergy.com\/sustainability\/<\/a>.
\n9. Shannon Global Energy Solutions, accessed https:\/\/shannonglobalenergy.com\/jacket-insulation-saves-millions-of-tons-of-c02-annually-congress-spends-billions-to-capture-less\/<\/a>.
\n10. Christopher P. Crall, “Insulation: Greener than Trees!\u201d, Insulation Outlook, January 1, 2009, accessed at https:\/\/insulation.org\/io\/articles\/insulation-greener-than-trees\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The market for sustainability products is catching fire. Check out how mechanical insulation stacks up against other green technologies, and how you can quantify the impact it could have on your projects.<\/p>\n","protected":false},"author":[149],"featured_media":0,"template":"","categories":[],"class_list":["post-13181","articles","type-articles","status-publish","hentry","author-ann-hennigan-grace"],"acf":[],"yoast_head":"\nDon't Touch that Light Bulb! 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