{"id":14103,"date":"2024-04-01T17:42:06","date_gmt":"2024-04-01T17:42:06","guid":{"rendered":"https:\/\/insulation.org\/io\/?post_type=articles&#038;p=14103"},"modified":"2024-04-16T14:27:33","modified_gmt":"2024-04-16T14:27:33","slug":"nia-contractor-members-discuss-system-design-elite-insulation","status":"publish","type":"articles","link":"https:\/\/insulation.org\/io\/articles\/nia-contractor-members-discuss-system-design-elite-insulation\/","title":{"rendered":"NIA Contractor Members Discuss System Design: Elite Insulation"},"content":{"rendered":"<p><a href=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14087\" src=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01-300x191.jpg 300w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01-1024x653.jpg 1024w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01-768x490.jpg 768w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01-1536x980.jpg 1536w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01.jpg 1788w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>NIA is proud of the professionalism, creativity, and artistry of our Contractor members. To celebrate the craftsmanship of NIA mechanical and industrial insulation contractors, in 2023 we unveiled the first-ever NIA Insulation Project Art Gallery Showcase and Competition. We invited all NIA insulation contractors to submit photographs and a brief description of projects representing their most creative and artistic efforts. At Fall Summit, we posted all the submissions anonymously, and attendees voted for the top three projects in terms of number of parts insulated, aesthetics, difficulty of installation, and well-installed application. As a new regular column, we will profile these knowledgeable contractors and learn how each submitted project was designed, beginning this month with the 1st Place winner: Elite Insulation, Inc. We encourage NIA Contractor members to participate in the 2024 Insulation Project Art Gallery Showcase and Competition, and possibly be featured in future articles.<\/p>\n<h2>PROJECT SNAPSHOT<\/h2>\n<ul>\n<li>Insulation Contractor: Elite Insulation, Inc.<\/li>\n<li>Industry Segment: Food Processing<\/li>\n<li>Type of Plant\/Facility: Brewery<\/li>\n<li>Temperature Range: Below Ambient<\/li>\n<li>Region: Midwest<\/li>\n<li>Location: Indoors and Outdoors<\/li>\n<li>System Designed\/Application Type: Chilled Water<\/li>\n<\/ul>\n<h2>Project Description and Goals<\/h2>\n<p>A brewery in the Midwest was looking to complete a major expansion, which involved both indoor and outdoor new construction and insulation installation. The customer\u2019s goals were to achieve energy savings and maximize system performance and longevity in a high humidity\/high-moisture environment, while also building in flexibility for future expansion at the site.<\/p>\n<h2>Challenges<\/h2>\n<p>The first challenge was the point when Elite was brought into the project. Construction was already well underway when they were asked to conduct an inspection of existing conditions and provide an approach and estimate for the way ahead. When Elite owner and founder Brooks Holmgren walked the site, \u201cI was really shocked at how large the expansion was.\u201d He also saw why it was critical that a knowledgeable insulation contractor be involved. The catwalks and a lot of expensive equipment, from the 1,200 can per minute canning machine to the massive tunnel pasteurizer, were already installed. This required Elite professionals to operate the boom and scissor lifts very carefully to avoid damage to any of the sensitive equipment. Having previous experience with the unique environment in a brewery, and the additional considerations for health and safety in all food processing facilities, helped guide Elite\u2019s solution.<\/p>\n<p>Finally, starting work weeks before the Christmas and New Year\u2019s holidays, with the customer desiring everything to be fully operational as soon as possible, translated to long hours and no small amount of stress. Inside, Holmgren knew once testing\/production started, they would run the risk of condensation, so the interior insulation work was priority. Once that was completed (right before Christmas), they moved outside, where the cold Wisconsin winter actually worked in their favor: The pipes were too cold for condensation to form.<\/p>\n<h2>Elite\u2019s Solution<\/h2>\n<p>The performance goals for the insulation system were to achieve the best R-value possible for a below-ambient system, provide high-density protection, and resist condensation and moisture intrusion. As shown in <em>Figure 1<\/em>, Elite\u2019s pipe insulation approach was a two-layer, half round shiplap, with staggered joints and a vapor retarder. Joints were staggered to reduce potential for thermal bridging and moisture intrusion. Holmgren explains, \u201cWith any insulation, over time, if compromised the insulation joints will start to separate, allowing for condensation and moisture intrusion. With an overlap joint, moisture intrusion does not have a direct, straight path. Even if the first layer shrinks, you still have that R-value coverage.\u201d<\/p>\n<p><a href=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14088\" src=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02-245x300.jpg\" alt=\"\" width=\"245\" height=\"300\" srcset=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02-245x300.jpg 245w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02-837x1024.jpg 837w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02-768x940.jpg 768w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02-1255x1536.jpg 1255w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_02.jpg 1425w\" sizes=\"auto, (max-width: 245px) 100vw, 245px\" \/><\/a><\/p>\n<p>Elbows were either polyiso\/styro (two piece), or two-layer\/two-piece elastomeric\/rubber, necessitated by the size of the equipment and the tight position where they were installed. This approach also reduced the amount of seams and cut joints, and provided a vapor retarder. Again, seams were staggered.<\/p>\n<p>Elastomeric was used on flanges and valves to accommodate the customer\u2019s plans for future expansion and ease of maintenance. Holmgren explains, \u201cThere\u2019s so much wet work with a brewery, cleaning and washing stuff down. If they get wet, joints and seals are the perfect place for mold to grow\u2026 You need something to be fully sealed, with no open seams, 100% glued, not just taped so it can hold up to hot high-pressure washing.\u201d<\/p>\n<p>The same approach was used for the outside components, but Elite used stucco aluminum metal jacketing instead of PVC for protection against the elements and UV damage. Additionally, stainless banding was used instead of screws so as not to puncture the vapor retarder. Both inside and outside, on the fittings that were bigger than stamped two-piece fittings, gored segments were field fabricated and installed.<\/p>\n<p>Elite had recently purchased a CNC cutting machine. Holmgren explained it \u201ccuts polyisocyanurate, styrofoam, cellular glass, and mineral wool. Behind the scenes, we\u2019d been trying to get this machine set up so we can make our own pipe covering\u2026 [The] machine allows you to select thickness, size, segments, and all that. It was a mad dash to get that set up to use it for this and ship it out.\u201d This allowed them to \u201creally customize a job, regardless of shape.\u201d Holmgren was able to get \u201call the buns and spent endless hours getting it done in time.\u201d<\/p>\n<p><em>Table 1<\/em> offers an overview of insulation system components, as well as product types and brands used.<\/p>\n<p><a href=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14089\" src=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03-300x269.jpg\" alt=\"\" width=\"300\" height=\"269\" srcset=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03-300x269.jpg 300w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03-1024x918.jpg 1024w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03-768x689.jpg 768w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03-1536x1377.jpg 1536w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_03-2048x1837.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2>The \u201cWow Factor\u201d<\/h2>\n<p>The use of two colors for the interior PVC jacketing has a practical benefit: It makes it easy for the customer\u2019s employees to identify and follow the supply and return lines in the maze of pipes. Holmgren says once the customer understood the utility of the two-tone approach\u2014and learned there would be no change in cost to use color\u2014it only made sense to use the brewery\u2019s colors. Their original logo was purple, which has transitioned to blue, so those are the colors you see in the photos. The \u201cwow factor\u201d is further amped up by the artwork, which brings the brewery\u2019s Octopi logo to life. To carry the look outside, Holmgren hand-rolled the logo into a metal endcap.<\/p>\n<p>The creativity not only won Elite 1st place in NIA\u2019s competition, but it won over the customer. Holmgren says, \u201cThe cool thing is, after doing the project\u2026 the owner noticed every little detail, which was refreshing.\u201d He adds that there was another, intangible benefit he saw during installation: \u201cWhen we did the purple beer line, it brightened people\u2019s day. Doing color makes people happier.\u201d<\/p>\n<p><a href=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14090\" src=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04-289x300.jpg\" alt=\"\" width=\"289\" height=\"300\" srcset=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04-289x300.jpg 289w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04-986x1024.jpg 986w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04-768x797.jpg 768w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04-1480x1536.jpg 1480w, https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_04-1973x2048.jpg 1973w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/a><\/p>\n<h2>Project Takeaways<\/h2>\n<p>This project is not only visually striking, but it also offers lessons in several key areas.<\/p>\n<p><em><strong>Design.<\/strong><\/em> The project is a case study in why insulation contractors should be consulted early in the design process. \u201cIf you\u2019re going to do a project in the future, before you get too far into it, bring insulation contractors in and involve us so we can educate you on what type of hangers to use, for example, to leave enough space,\u201d Holmgren says, adding that mechanical insulation contractors\u2019 expertise and input can save customers both time and money. Even a simple observation that pipe and ducts could be run a shorter, more direct, way can reduce the amount of footage needing insulation\u2014and, therefore, project cost. And because Holmgren knows the main areas to troubleshoot, for example, where condensation or leaks are most likely to occur, getting his input in the design phase can result in selecting an approach and materials that will require less maintenance over time. \u201cElite&#8217;s [goal] is to make it work efficiently and have longevity of lifespan for the customer, so they avoid issues down the road. Elite&#8217;s main focus is not to come back and repair it year after year.\u201d Finally, bringing in the insulation contractor late in the schedule makes additional, unexpected work or change orders more likely, as elements not originally scoped need to be insulated to achieve the customer\u2019s goals.<\/p>\n<p><strong><em>The Value of Branding.<\/em><\/strong> This project underscores the value for contractors in showcasing not only their skills and commitment to quality workmanship and safety, but also their creativity and artistry\u2014even beyond entering NIA\u2019s competition. Elite got the initial referral because someone from another trade on the job had seen pictures Holmgren posted of another brewery project the company completed. \u201cWe get a lot of new work from pictures we put on LinkedIn,\u201d Holmgren says. \u201cMost people just look at insulation and keep walking by. We want the aesthetics and appearance to get attention,\u201d and social media is a great way to expand that reach beyond people who physically visit the site. Holmgren notes that as people see that insulation can be physically attractive, in addition to all its other benefits, \u201cNow, more people want something cool and more visible.\u201d The use of color makes the space more appealing to brewery patrons, and since the brewery\u2019s lines run by the windows, even people driving by can see the colors. Adding the logo allows the insulation to promote the brewery\u2019s brand, even as it delivers performance.<\/p>\n<p><strong><em>Industry Growth.<\/em><\/strong> Holmgren says it is up to contractors to help move the industry forward and explain the difference a creative design and quality installation can make. \u201cIf you don\u2019t share it, no one\u2019s going to grow\u2026 We need to be licensed installers, certified, and have inspections where we\u2019re held accountable for what we\u2019re installing, just like the plumbing and electrical trades. People\u2019s health can be at risk when working 8\u201312 hours a day if there is mold.\u201d As the industry faces a continuing labor shortage, Holmgren observes that education, training, good pay, hygienic bathrooms, and \u201ccool projects\u201d can make insulation work attractive to people entering the workforce. \u201cThis industry has its opportunities to be artistic and creative when doing projects, so it is interesting. There\u2019s always something new.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>About Elite Insulation, Inc.<\/h2>\n<p>Brooks Holmgren founded Elite as a company focused on commercial and industrial customers in February 2002. Since then, the company has grown, completing new construction and renovations on schools and university buildings, restaurants, hospitals, retail stores, government buildings, breweries, water\/wastewater facilities, hotels, and more. You can learn more by visiting Elite\u2019s website (<a href=\"https:\/\/www.eliteinsulationinc.com\/wp\/\">https:\/\/www.eliteinsulationinc.com\/wp\/<\/a>) or contacting Brooks directly (<a href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#x3a;&#x62;&#114;&#111;&#111;&#107;&#115;&#64;&#101;lite&#x69;&#x6e;&#x73;&#x75;&#x6c;&#x61;&#x74;&#x69;&#x6f;&#110;&#105;&#110;&#99;&#46;&#99;&#111;m\">&#x62;r&#x6f;&#111;&#x6b;&#x73;&#64;&#x65;&#108;&#x69;&#x74;e&#x69;&#110;&#x73;&#x75;l&#x61;&#116;&#x69;&#x6f;n&#x69;&#110;&#x63;&#x2e;c&#x6f;&#109;<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this first article in a new series on insulation system design from the contractor\u2019s perspective, 1st Place Winner of the NIA Insulation Project Art Gallery Showcase and Competition Elite Insulation, Inc. shares insight on the best practices that helped its project exceed expectations.<\/p>\n","protected":false},"author":[149],"featured_media":0,"template":"","categories":[657,658],"class_list":["post-14103","articles","type-articles","status-publish","hentry","category-march-april-2024","category-state-of-the-industry","author-ann-hennigan-grace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NIA Contractor Members Discuss System Design: Elite Insulation - Insulation Outlook Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insulation.org\/io\/articles\/nia-contractor-members-discuss-system-design-elite-insulation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIA Contractor Members Discuss System Design: Elite Insulation\" \/>\n<meta property=\"og:description\" content=\"In this first article in a new series on insulation system design from the contractor\u2019s perspective, 1st Place Winner of the NIA Insulation Project Art Gallery Showcase and Competition Elite Insulation, Inc. shares insight on the best practices that helped its project exceed expectations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insulation.org\/io\/articles\/nia-contractor-members-discuss-system-design-elite-insulation\/\" \/>\n<meta property=\"og:site_name\" content=\"Insulation Outlook Magazine\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T14:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insulation.org\/io\/wp-content\/uploads\/sites\/3\/2024\/04\/IO240302_01-300x191.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insulation.org\/io\/articles\/nia-contractor-members-discuss-system-design-elite-insulation\/\",\"url\":\"https:\/\/insulation.org\/io\/articles\/nia-contractor-members-discuss-system-design-elite-insulation\/\",\"name\":\"NIA Contractor Members Discuss System Design: Elite Insulation - 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