Looking for a way to get end users to find your
\nproduct? Do you want to increase traffic to your website? NIA has an excellent
\nopportunity for businesses looking to increase customer exposure: the
\nManufacturers Technical Literature (MTL) Product Catalog. Thousands turn to
\nNIA’s website, www.insulation.org,<\/i>, for insulation resources; we created
\nthe MTL Product Catalog on our site as a way to help companies bring their
\nproduct information directly to those who need it. The MTL Product Catalog is
\neasily searchable, user-friendly, and you can update your content 24 hours a
\nday at your convenience. You can also upload unlimited PDFs, so you have
\ncomplete control of the content your company offers. Additionally, the MTL
\nProduct Catalog is linked to the Mechanical Insulation Design Guide (MIDG) as
\npart of the National Institute of Building Sciences’ Whole Building Design
\nGuide, which explains how to design an insulation system. The MIDG walks users
\nthrough the design considerations and provides information on the performance,
\nuse, testing, and standardization of thermal insulation for mechanical systems
\nin building and industrial facilities. Users are able to choose the
\ninsulation material type that is best for their project and find a vendor on
\nthe MTL Product Catalog. Are you listed or is your competitor? <\/b><\/p>\n
This guide is accessed by
\napproximately 10,500 users per month. Approximately 75% of these users access
\ninformation specifically on design, specifications, and insulation materials
\nand systems, representing a significant potential client base that has direct
\naccess to the MTL Product Catalog. This partnership represents the only online
\nresource that takes users through a step-by-step process to choose the best
\ninsulation product for their project. Combining the authority and knowledge of
\nthe MIDG with the user-friendly MTL Product Catalog allows customers to
\npurchase insulation products with confidence.<\/p>\n
The MTL Product Catalog
\nmakes it simple for end-users to find the right product, read detailed product
\ndescriptions, and contact the manufacturer or a distributor to purchase it. <\/b><\/p>\n
New to the MTL—Now You Can Add Your Product and
\nInstallation Videos<\/b><\/p>\n
NIA is currently adding brand new features to the
\nMTL Product Catalog to increase the number of resources available for the site’s
\nvisitors. In addition to the content specified above, the MTL Product Catalog\u00a0
\nwill have the insulation science glossary; product data sheets; links to
\nspecifications; a listing\u00a0 of\u00a0 all NIA manufacturers, members, and distributors;
\nand product and insulation videos. We are adding these new sections
\nspecifically to ensure the MTL Product Catalog is a one-stop shop for those
\nlooking for guidance on insulation from planning through installation.<\/p>\n
Upcoming Marketing Efforts<\/b><\/p>\n
There has never been a better
\ntime to advertise in the MTL Product Catalog! NIA is in the midst of a
\nmarketing campaign explaining the new updates to the MTL Product Catalog and
\nexpressing its unparalleled value. We expect this and ongoing advertising
\nefforts to significantly increase web traffic to the MTL Product Catalog. These
\nefforts are targeting members of organizations like ASHRAE, ASME, engineers,
\nspecifiers, code officials, building and facility owners and managers, and
\nreaders of Insulation Outlook.<\/i><\/p>\n