{"id":7482,"date":"2000-03-01T00:00:00","date_gmt":"2000-03-01T00:00:00","guid":{"rendered":"https:\/\/insulation.org\/io\/articles\/a-seven-billion-dollar-industry-now-you-know\/"},"modified":"2000-03-01T00:00:00","modified_gmt":"2000-03-01T00:00:00","slug":"a-seven-billion-dollar-industry-now-you-know","status":"publish","type":"articles","link":"https:\/\/insulation.org\/io\/articles\/a-seven-billion-dollar-industry-now-you-know\/","title":{"rendered":"a seven billion dollar industry-now you know!"},"content":{"rendered":"

Outside caller:<\/b>\t"Is this the National Insulation Association?"

\nNIA:<\/b>\t"Yes it is, how can we help you?"

\nOutside caller:<\/b>\t"I’m working on a piece of government research trying to evaluate the economic impact on and\/or value of certain segments of the construction industry. Could you tell me the approximate size of the mechanical and industrial insulation industries?"

\nNIA:<\/b>\t"Well, ummmm\u0085well, it depends on how you define it, and we can provide you, perhaps with individual industry participants\u0085and, well…actually we just don’t have that figure at this time."

\n

\nUntil just recently, this phone conversation would take place several times a week. Now the answer is at hand-the mechanical and industrial insulation industry is seven billion dollars big!

\n

\nMeasurement, Value & Pride Finally Coming Together
<\/b>
\nGetting an assessment of the size and dollar value of the mechanical and industrial segments of the insulation industry was a challenge that the individuals spearheading the National Insulation Association’s (NIA) Growing the Insulation Industry Program (GIIP) were determined to undertake for a number of reasons.

\nThe primary objective<\/b> of the "Putting the Power of Insulation to Work" public relations campaign is to raise the awareness of mechanical insulation systems and build a platform on which our industry can grow. Measuring growth is critical in assessing the performance of a campaign that has the commitment of over 75 investors. The GIIP Committee needed to establish benchmark figures in order to measure campaign effectiveness.

\nA secondary, more long-term objective<\/b> of the "Putting the Power of Insulation to Work" campaign is to be in a position to effect change in the regulatory arena. Without knowing our own industry’s worth\u0085and our own economic value, we lack the information and tools to be an effective player in any government or allied industry forum. As NIA joins forces with the Department of Energy and other industry allies to impact change that will help our industry grow, a clear understanding of our industry worth is essential.

\nFinally<\/b>, it’s part of the role of an association to regularly assess the size and economic contribution of its membership.

\n

\nResults Carefully Approached, Confidentially Measured
<\/b>
\nGIIP’s Marketing Outreach Committee and NIA’s Associates Committee carefully worked through a survey process to assess the industry. They understood that financial reporting within an industry has to be carefully approached, confidentially measured, and accurately tabulated. Initially, there were many who were tentative about trusting the process. Others still questioned the value of reporting. But, 36 companies represented said "it’s about time!"

\nFinally, after several spirited discussions, the committees agreed on the following parameters and definitions:
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