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2026 Advertising Media Planner

Media Kit main page with information about NIA and Insulation Outlook Magazine

NIA's 2026 Advertising Media Planner

As a membership association, NIA wants your company to succeed and offers our most frequent partners free benefits to extend their brand's reach to our readers and members.

NIA's agency, The YGS Group, will help you with your marketing strategy and plans. Contact Justin Wolfe at 717-430-3348 or ads@insulation.org. 2026 signed contracts are due to YGS on November 14, 2025.

Click below to see the 2026 Advertising Media Planner.

Trying to Reach Engineers, Specifiers, Mechanical Contractors, and Code Officials?

They're Reading Insulation Outlook

Insulation Outlook is the only global magazine that focuses exclusively on mechanical insulation, its benefits, and proper design, maintenance, and best practices for thermal systems. No other publication focuses solely on these products and systems, making Insulation Outlook the best place for advertising that will yield concrete results.

Insulation Outlook has more than 11,500 loyal subscribers who subscribe because they want to know more about the best products, practices, and installation techniques.

Exclusive Opportunities in Insulation Outlook

Looking to make an impact? Email ads@insulation.org today!

Audience statistics from NIA's Media Kit

Who Reads
Insulation Outlook?


  • Architects
  • Building Inspectors
  • Consulting Engineers
  • Energy/Environmental Engineers
  • Insulation Contractors
  • Insulation Fabricators
  • Maintenance Engineers
  • Mechanical Contractors
  • Mechanical Engineers
  • Plant Managers
  • Plant Owners
  • Specifying Engineers
  • Specifiers

What Industries Are Insulation Outlook Readers Involved In?


  • Chemical
  • Commercial
  • Food Processing
  • Gas Processing
  • Institutional
  • Petroleum
  • Power
  • Pulp and Paper
  • Utilities

 

 

 

Our subscribers buy products advertised in the magazine. How do we know that?
They told us.

According to a Recent Readership Survey:

87%  of readers said that Insulation Outlook brings products to their attention that they would not have otherwise known about

70%  plan to purchase insulation products and services in the next 12 months

73%  have used products in ads in Insulation Outlook for projects and/or specifications

What Our Readers Say:

“Your magazine is an excellent source of data for products... we depend on your suppliers for material for our projects.”

“I find it very useful to make decisions about the type of insulation products to be selected.”

“Some articles have made me revisit past projects to make sure that we are current with materials.”

“I have found several articles and new products advertised to be helpful.”

“I make it 'required' reading for our PMs and Estimators. As we hire younger guys into the industry with little or no experience, Insulation Outlook is helpful tool in increasing their knowledge in our specialty industry and in the long run helps our company be considered a professional.”

“It provides me with definitive information about insulation installation and maintenance issues and how to solve them.”

“Our design has improved based on the information in Insulation Outlook.”

NIA's Insulation Outlook magazine with a transparent background

Need to develop an ad or advertorial?

The Insulation Outlook staff has worked with many creative people over the years and we recommend Rob and Ann if your company needs help creating new ad materials. Please CC NIA's Communication team (editor@insulation.org) when you are reaching out to them so that we can assist in the process.

Graphic Design: Rob Hudgins, 50/50 Design, robhudg@mindspring.com, 727-267-0313.

Writer/Editor: Ann Hennigan Grace, Writer/Editor, ann.hennigan.grace@gmail.com, 703-717-8022.